About us

Experts in Custom Retail Shopfitting Solutions

About Super U Shopfitting

Our CORE Values

S

Service to the highest degree

M

Make innovative, WOW products

I

Integrity in everything you do

L

Leave every customer satisfied

E

Everyone customer is valuable

OUR MISSION

To help global retailers enhance their store image.

OUR VISION

To be a global retailer shopfitting supply expert.

Our Advantages

Why Brands, Designers, and Contractors Choose Super U for Custom Shopfitting Needs

01

Manufacturer-Led, Not Middlemen

All core processes are handled in-house, ensuring consistency, accountability, and cost control.

02

Design That Actually Manufactures

Every design is engineered for feasibility, durability, and scalable production.

03

Risk Reduced Early

Prototyping, DFM, and pre-assembly catch issues before production or shipment.

04

Built for Rollouts

Systems and processes designed for multi-store and cross-border execution.

05

Global Delivery Certainty

Coordinated logistics, export-grade packaging, and clear responsibility through delivery.

06

High Customer Satisfaction

Achieved through consistently exceeding client expectations in quality and service.

Our Services

From concept to installation, we provide a fully integrated solution for brands, designers, contractors, and shopfitters—so projects move forward with clear timelines, controlled quality, and reliable outcomes.

Store Design

Store Design

We create production-ready store designs that reflect your brand and improve the customer experience. Fixtures and layouts are engineered from the start to be manufacturable, durable, and cost-controlled—so approved designs transition smoothly into production.

Material Research

Material Research

We evaluate and specify materials and fabrication methods based on performance, appearance, and longevity. By validating choices upfront, we reduce risk during production and ensure fixtures meet durability and finish expectations.

Prototyping & Engineering

Prototyping & Engineering

We develop detailed prototypes and engineering plans to confirm form, fit, and function. Early validation identifies issues before manufacturing begins, protecting schedules and budgets.

Manufacturing

Manufacturing

Our 10,000 m² facility in China produces custom fixtures with enterprise-grade precision. Centralized manufacturing control keeps quality consistent, timelines predictable, and costs transparent—especially for multi-store rollouts.

Quality Control

Quality Control

Inspections are embedded throughout production—from materials to final assembly—against strict international standards. This ensures every fixture meets durability and finish requirements before shipment.

Global Delivery

Global Delivery

We manage packaging, logistics, and cross-border coordination to deliver fixtures safely and on schedule worldwide. Clear ownership from factory to site reduces delays and controls costs.

Our Sectors

We support a wide range of retail and commercial sectors with custom shopfitting solutions tailored to different formats, scales, and operational requirements. Projects are delivered with the same focus on quality, schedule control, and execution reliability—regardless of size or complexity.

Garments & clothing

Mall Kiosk

Hospitality

Workplace & Residential

Sport & Activewear

Pharmacy & Health

Cellphone & Electronics

Jewelry & Watch

Optical & Sunglasses

How to Work with us

Our step-by-step workflow is designed to give you full visibility, predictable timelines, and consistent results—from initial planning through production and delivery.

Design & Engineering

We translate the approved concept into detailed CAD drawings and 3D models. Every fixture is reviewed for function, durability, and manufacturability before production begins.

Manufacturing

Once designs and materials are confirmed, fixtures are produced in our own facility. Skilled teams and controlled processes ensure each item meets approved specifications and quality standards.

Delivery & Installation

We manage packaging, shipping, and installation for domestic and international projects. Fixtures arrive in sequence, are installed correctly, and are supported after installation if needed.

Testimonials

Our clients rely on us for dependable manufacturing, clear communication, and on-time delivery. Their feedback reflects long-term partnerships built on consistent quality and accountable execution.

This is just a big thank you to Super U and the team for all your support and amazing work you’ve done over the years. And just being able to meet with our extremely tight deadlines, offered the quick changes we requested, and the great quality. To Van and your team: Thank you very much for being great partner to our business. I’m very much appreciated.
Brad Hayman, Colette by Colette Hayman

Our Team

Delivering custom shopfitting projects requires alignment across design, engineering, manufacturing, and logistics. Our team works as one, ensuring clear communication, consistent standards, and accountable delivery at every stage.

History

Founded in 2013 by Van Zhang, Super U Shopfitting Limited is a China-based manufacturer specializing in custom retail shopfittings. Over the years, we have partnered with clients across multiple retail sectors, delivering projects with consistent quality and dependable timelines.
While retail remains our core focus, we have expanded our capabilities to support hospitality (F&B), residential interiors, and workplace environments. Our integrated design-to-manufacturing approach allows us to manage projects of varying scales, from flagship stores and chain rollouts to commercial and residential spaces.

Our Sustainability Ambition

We continuously evaluate materials, finishes, and manufacturing methods to reduce environmental impact and support responsible production. Practical sustainability measures are applied where they improve long-term performance and efficiency.

Van Zhang

Founder, CEO

Yang Xu

Chief Design Director

Jason Yang

Design Engineering Manager

Zuhai Tang

Production Manager

Leo Chen

Senior Sales Manager

Christine Li

Sales Manager

Emily Huang

Sales Manager

FAQs

Have questions about our production, materials, shipping, or installation? Find answers to the most common queries here.

Leave us messages

Whether you have questions about our services, need project support, or want to discuss next steps, our team is ready to respond.

Contact

Contact Details

More ways to stay connected with us.

Address

Floor7, AVCiT Tower, No.83 Qide Road, Baiyun District, Guangzhou, China

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